Silver Fern Farms

Full 360 visual solution with food product photography, eCommerce video and lifestyle advertising photography services.

Over the last few years, in cooperation with The Silk Initiative we have worked to create a wealth of content for Silver Fern Farms eCommerce and branding. Including over 50 recipe and branding videos, and hundreds of eCommerce and lifestyle photos.

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Photography and Video Production Solutions

The Silk initiative (TSI) entrusted me to provide both food photography and video production support to create a wide range of recipe videos for Silver Fern Farms in their efforts to educate their Chinese clients on how to prepare and consume their products as westerners might. I was then asked to produce a series of photos to illustrate the steps of each recipe to be used later in a recipe book and on their websites.

Exquisite arrangement showcasing a raw steak on a rustic wooden cutting board, complemented by a variety of spices, herbs, sauces, and oil, highlighting the premium quality of Silver Fern Farms' meat products through food still life photography services.
Skilled hands seasoning a delectable steak on a cutting board, featuring premium meat from Silver Fern Farms, demonstrating the artistry of food still life photography services.
Elegantly pouring a raw egg into a dish, showcasing the culinary artistry of food preparation, with a focus on Silver Fern Farms' products through food still life photography services.
A delectable meat dish expertly crafted with meat from Silver Fern Farms showcasing advertising food still life photography services for Silver Fern Farms.
Steak sizzling and cooking in a pan, highlighting the mouthwatering appeal of Silver Fern Farms' meat products through food still life photography services.
Visually captivating composition showcasing a beautifully plated steak and fresh vegetables, with premium meat from Silver Fern Farms, exemplifying the artistry of food still life photography services.

Lifestyle Photography

With TSI in the lead for Art Direction, I helped to create a series of commercial lifestyle images for Silver Fern Farms to use throughout the year built around the theme of festivals and holidays. The main themes being: Chinese New Year, Mothers Day and Fathers Day, May holidays and back-to-school.

In cooperation with the team at Kore Studios, we were responsible for location scouting, model casting, prop and set designs, and recruiting a make-up and wardrobe styling team.

Our ability to undertake these tasks allows the agency and client to really focus on the images they want photographed.

A joyful family bonding over a delicious meal with top-quality meat from Silver Fern Farms.
Capturing a heartwarming moment of a father and daughter relishing a Hot Pot experience, featuring a selection of fresh ingredients, and highlighting Silver Fern Farms' food products.
Heartwarming moment of a mother and son savoring a meal, cupcakes adorning the table, capturing the essence of Silver Fern Farms' products in a lifestyle photography campaign.
A happy family sharing a meal with premium meat from Silver Fern Farms.

Food Product Photography

Lastly, as part of our full coverage and in partnership with Kore Studios, we offered food product photography to Silver Fern Farms for their eCommerce platform.

Food product photography included lifestyle images for posters related to festivals and holidays, in packaging photography, out of packaging photography and “cooked meat” photography so clients can see the meat once cooked.

Prime beef cubes packaged and ready for sale, exemplifying the quality of Silver Fern Farms' products in eCommerce photography.
Exquisite overhead view of a thoughtfully arranged assortment of food, highlighting the expertise of food still life photography services for Silver Fern Farms.
Rib eye steak, perfectly packaged and ready for purchase, highlighting Silver Fern Farms' premium meat products in eCommerce photography.
Fresh and delicious assortment of vegetables and meat presented in a storage container, showcasing Silver Fern Farms' quality products for eCommerce.
Exquisite striploin steak, thoughtfully packaged and available for purchase, showcasing Silver Fern Farms' high-quality meat products.
Exquisite overhead view of a thoughtfully arranged assortment of food, highlighting the expertise of food still life photography services for Silver Fern Farms.
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