Flexa Kids Furniture

A series of two videos to showcase the quality and production of Flexa’s furniture in Northern Europe.

What We Did

I was proud to be a part of the team responsible for filming Flexa Children’s Furniture’s industrial production in Estonia. We brought our skills and passion to the project. Led by an experienced director and a small team of two camera operators with a keen eye for detail and a commitment to capturing the essence of Flexa’s production process.

In today’s fast-paced world, parents want nothing but the best for their children. This includes their furniture – sturdy, safe, and stylish. That’s where Flexa comes in. With over 40 years of experience, Flexa has established itself as a leading brand in the children’s furniture industry, renowned for its quality and innovative designs. But have you ever wondered how they produce such exceptional furniture? 


Client: FLEXA

Director of Photography: Philippe Roy


Production House: Kore Studios


Editing & Second Camera: Bastien Robilliard


LocationFilmed in Tallinn, Estonia

At the heart of the production process is Flexa’s team of skilled craftsmen who meticulously craft each piece of furniture by hand. They take great pride in their work, ensuring that each product meets Flexa’s exacting standards. Additionally, to ensure that each piece is safe for children, Flexa conducts rigorous safety testing on all its products before they hit the market.

From the moment the team arrived at Flexa’s manufacturing plant, they knew they were in for an incredible experience. The sheer size and scale of the operation were awe-inspiring, and the precision with which each piece of furniture was crafted was a testament to the expertise of the craftsmen involved.

The team worked tirelessly to capture every aspect of the production process, from the raw materials being transformed into beautifully finished furniture to the safety testing procedures that ensure each piece meets Flexa’s high standards. They worked long hours, often taking multiple takes to get the perfect shot or sound, but their dedication never wavered.

One of the highlights of the shoot was the opportunity to interview Flexa’s team members, including the craftsmen and engineers who bring the designs to life. The team members spoke passionately about their work and their commitment to producing high-quality, safe, and sustainable furniture for children.

After the shoot was complete, the team spent countless hours poring over the footage and editing the final product to ensure that it captured the essence of Flexa’s production process. The end result was a beautifully crafted video that not only showcased Flexa’s exceptional furniture but also told the story of the talented individuals who make it all possible.

In the end, the team felt a great sense of pride and accomplishment in their work. They had not only created a stunning video but had also helped to bring the story of Flexa’s production process to life. They knew that their work would help to inspire parents around the world to choose Flexa for their children’s furniture needs and that they had played a small but vital role in the success of the company.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google