Happy Underwear

We produced two videos for Happy Underwear and holding company Kalito, where one was directed to customers and the other to shareholders

What We Did

When we received the request from Happy Underwear to film their industrial production process, we were excited at the opportunity to showcase their dedication to quality and craftsmanship. As a professional video production house, we knew that this would be a challenging project, but we were up for the task.

As we arrived at the Happy Underwear factory, we were greeted by the sound of whirring machinery and the sight of workers bustling about the production floor. We quickly got to work setting up our equipment, carefully placing our tripods in strategic locations around the factory floor and positioning our cameras to capture every stage of the production process. We also set up our lighting equipment to ensure that the footage would be well-lit and visually appealing.

Credits

Client: Happy Underwear by Kalito

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Bastien Robilliard

bastienrobilliard.com

Location: Filmed in China

Despite the noise and bustle of the factory, we managed to capture clear audio of the workers’ conversations and the sounds of the machinery.

As the day wore on, we remained focused on our goal of capturing the essence of Happy Underwear’s production process. We worked over the course of two days inside the factory, when the last of the workers had finished their shifts and the factory fell quiet.

For creating the Happy Underwear video we also worked and filmes two professional models to give a lifestyle aspect to the video.

Filming with underwear models to create lifestyle images was a unique and exciting experience. As a video production team, we knew that we needed to create a sense of intimacy and authenticity in our shots, while also highlighting the comfort and style of the underwear. To achieve this, we worked closely with our models, directing them to create natural movements and expressions that conveyed the feeling of wearing the underwear in a real-life setting.

We shot our footage in a variety of locations, ranging from cozy bedrooms to outdoor settings like parks and beaches. Our team worked hard to create a comfortable and relaxed atmosphere on set, putting our models at ease and encouraging them to be themselves. We used soft, natural lighting to create a warm and inviting mood, and we carefully selected music to enhance the emotional impact of our footage. In the end, our lifestyle images captured the essence of wearing Happy Underwear in everyday life, and we were proud to showcase the brand’s commitment to style, comfort, and authenticity.

Back at our studio, we spent hours reviewing and editing the footage we had captured. We carefully selected the most compelling shots and pieced them together into a cohesive narrative, highlighting the various stages of the production process and showcasing Happy Underwear’s dedication to quality and craftsmanship.

When we presented the final video to Happy Underwear, they were thrilled with the result. Our video captured the essence of their production process in a way that they had never been able to do before, and they were proud to share it with their customers and partners. Overall, it was a challenging but rewarding project, and we were glad to have been a part of it.