JEEZZO

With the opportunity to create a commercial spot video for Jeezzo gel pen refills, I decided to take a slightly different approach. Instead of featuring people, I focused solely on the product itself. This allowed me to be a lot more flexible and match the budget needs of the client.

The video uses close-up shots of the Jeezzo gel pen refills to highlight the sleek design. We used specialised equipment and lighting to capture the intricate details of the pen tip as it glides across the screen, delivering a cool visual experience.

By focusing solely on the product, we were able to highlight the impressive quality and performance of Jeezzo gel pen refills in both a visually stunning and informative way. It was a simple means to bring the customer’s attention to the product and tell a visual story with special effects and cool transitions.