Porsche China Aftersales

We created a series of 3 instructional videos for Porsche China Aftersales services to help their clients who purchased child seats for their cars.

I was approached by Porsche China to create a series of instructional videos showcasing the quality and safety features of their car child seats. The project involved capturing video footage of the child seats as a product, an installation guide, and a “how-to-care” guide.

The project involved capturing video footage of the child seats as a product, an installation guide, and a “how-to-care” guide

The idea was to create a visual aid for their customers instead of handing them a paper-based instruction manual. Something clear and easy to follow.

Credits

Client: Porsche China

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Editing: Bastien Robilliard

www.BastienRobilliard.com

Sound, Music and V.O.Kersound Studios

www.kersound.com

LocationFilmed in Shanghai, China

The shoot involved a large team of people and took place in 3 different locations: an apartment for the care section of the video; a car studio where we could fit a Porsche Cayenne to film the installation portion; and Kore’s studios to film the product portion of the video.

We enlisted the aid of a talent agency to find a model mother for us, as well as a make-up and wardrobe stylist team. For music, sound design and voice-over recording we utilised Kersound, with whom I work regularly.

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