Happy Underwear

We produced two videos for Happy Underwear and holding company Kalito. One was directed to customers and the other to shareholders.

The request I received from Kalito was to produce two videos for them. One would be front-facing to their clients, as the brand Happy Underwear, with some lifestyle elements, and the other would be a corporate video for their investors.

we focused on shooting smaller more close-up detail images of each process

As the factory produces a number of brands, we focused on shooting smaller more close-up detail images of each process. This allowed me to express the attention to detail and professionalism of the people we were filming.


Client: Happy Underwear by Kalito

Director of Photography: Philippe Roy


Production House: Kore Studios


Editing: Bastien Robilliard


LocationFilmed in China

For creating the Happy Underwear videos we worked with and filmed two professional models in a house we rented for the shoot. This was to give a more human, natural aspect to the video.

Filming with underwear models to create lifestyle images was a unique and exciting experience. We used soft, natural lighting to create a warm and inviting mood, and we carefully selected music to enhance the emotional impact of our footage. In the end, our lifestyle images captured the essence of wearing Happy Underwear in everyday life, and we were proud to showcase the brand’s commitment to style, comfort, and authenticity.

When we presented the final videos to Happy Underwear, they were thrilled with the result. Our video captured the essence of their production process in a way they had never been able to do before, and they were proud to share it with their customers and partners. Overall, it was a challenging and rewarding project.

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