Silver Fern Farms

We created a catalogue of 50 recipe videos for Silver Fern Farms eCommerce platforms in China.

Are you ready to sink your teeth into some mouth-watering meat dishes? Well, get your apron on and prepare to be tantalized by Silver Fern Farms recipe videos!

As a video production team, we had the pleasure of working with The Silk Initiative to create a series of recipe videos showcasing Silver Fern Farms’ premium meats. From succulent lamb chops to juicy beef burgers, we wanted to capture the essence of what makes Silver Fern Farms’ products stand out.


Client: Silver Fern Farms

Director of Photography: Philippe Roy

Agency: The Silk Initiative

Production House: Kore Studios

Editing: Bastien Robilliard

LocationFilmed in Shanghai, China

To achieve this, we carefully crafted each video to highlight the unique qualities of the meat. We used close-up shots to showcase the marbling and texture of the meat, while also incorporating wider shots to illustrate the cooking process and end result.

We also wanted to ensure the videos were easy to follow and replicable for viewers at home. So, we took care to break down each step of the recipe in a clear and concise manner, while also keeping the overall video length short enough not to lose our audience.

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