Silver Fern Farms
Full 360 visual solution with food product photography, eCommerce video and lifestyle advertising photography services.
Over the last few years, in cooperation with The Silk Initiative we have worked to create a wealth of content for Silver Fern Farms eCommerce and branding. Including over 50 recipe and branding videos, and hundreds of eCommerce and lifestyle photos.
Photography and Video Production Solutions
The Silk initiative (TSI) entrusted me to provide both food photography and video production support to create a wide range of recipe videos for Silver Fern Farms in their efforts to educate their Chinese clients on how to prepare and consume their products as westerners might. I was then asked to produce a series of photos to illustrate the steps of each recipe to be used later in a recipe book and on their websites.
Lifestyle Photography
With TSI in the lead for Art Direction, I helped to create a series of commercial lifestyle images for Silver Fern Farms to use throughout the year built around the theme of festivals and holidays. The main themes being: Chinese New Year, Mothers Day and Fathers Day, May holidays and back-to-school.
In cooperation with the team at Kore Studios, we were responsible for location scouting, model casting, prop and set designs, and recruiting a make-up and wardrobe styling team.
Our ability to undertake these tasks allows the agency and client to really focus on the images they want photographed.
Food Product Photography
Lastly, as part of our full coverage and in partnership with Kore Studios, we offered food product photography to Silver Fern Farms for their eCommerce platform.
Food product photography included lifestyle images for posters related to festivals and holidays, in packaging photography, out of packaging photography and “cooked meat” photography so clients can see the meat once cooked.
