Blog Archives

Silver Fern Farms – Branding

Silver Fern Farms

Branding video for Silver Fern Farms to showcase their meats available on eCommerce platforms all across China.

What We Did

As a video production team, we love nothing more than helping our clients bring their brand to life. And that’s exactly what we did when we teamed up with Silver Fern Farms to create their brand identity video!

Our goal was to create a video that truly captured the essence of Silver Fern Farms’ brand. We wanted to showcase their commitment to quality, their passion for sustainability, and their deep connection to the land.

To achieve this, we started by getting to know the Silver Fern Farms team inside and out. We wanted to understand their values, their mission, and their unique approach to farming and agriculture. Armed with this knowledge, we got to work on crafting a video that would truly resonate with their audience.

Credits

Client: Silver Fern Farms

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Bastien Robilliard

www.bastienrobilliard.com

Location: Filmed in Shanghai

The end result was a stunning brand identity video that showcased the beautiful quality of their meats in a series of close-up, slow motion and action shots.

Overall, we’re thrilled with how the Silver Fern Farms brand identity video turned out. It was an honor to work with such a passionate and committed team, and we’re proud to have helped them share their story with the world.

If you’re looking to bring your brand to life through video, we’d love to help. Get in touch with us today and let’s create something amazing together!

February 26, 2023

Westin Branding Video

Westin Hotels & Resorts

Lifestyle branding video to showcase a healthy lifestyle and work-life balance for Westin Hotels & Resort guests.

What We Did

We recently had the pleasure of working with Westin Hotel and Resorts to create a video about their commitment to promoting a healthy lifestyle. As a video production team, we were thrilled to partner with a brand that values wellness as much as we do.

The video showcases Westin’s dedication to helping guests live their best lives through a variety of wellness offerings. From state-of-the-art fitness centers to healthy dining options, Westin goes above and beyond to ensure that guests have everything they need to maintain a healthy lifestyle while traveling.

One of the things that impressed us most about Westin was their attention to detail. Every aspect of the guest experience is designed to promote wellness, from the comfortable Heavenly Beds to the signature White Tea Bath & Body products. Even the lighting in the hotel rooms is carefully calibrated to support circadian rhythms and improve sleep quality.

Credits

Client: Westin Hotels & Resorts

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Bastien Robilliard

www.BastienRobilliard.com

Location: Filmed in Nanjing & Shanghai, China

We wanted to create a video that not only highlighted Westin’s commitment to wellness but also captured the essence of the brand. It was important to showcase our models having an active lifestyle, not only within the walls of the property but outside and around the city.

Overall, we’re incredibly proud of the final product and honored to have worked with such an inspiring brand. Westin’s dedication to promoting a healthy lifestyle is truly admirable, and we hope this video inspires viewers to prioritize their health, both on and off the road.

Thanks for taking the time to read about our latest project with Westin Hotel and Resorts. We hope you’ll check out the video and see for yourself what makes this brand so special.

February 25, 2023

The Loop Swimwear

The Loop

Lifestyle fashion video production to showcase The Loop Swimwear’s collection.

What We Did

When it comes to the filming process of the Loop Swimwear video, there’s so much to tell! It was an incredible experience that brought together a talented team of creatives, and we’re excited to share the story with you.

The first step was to scout for the perfect location in Thailand. We wanted to find a place that would capture the essence of the Loop Swimwear brand and showcase the stunning swimwear in all its glory. And also a variety of textures and locations worth filming. After much research and exploration, we settled on Phuket.

Once we had all our locations, it was time to assemble the crew. From the Director of Photography to the talents, to the makeup artist, every member of the team was handpicked for their skills and expertise. We wanted to create a team that would work seamlessly together to achieve the best results.

During the filming process, we encountered some unexpected challenges, such as changing weather conditions and unexpected equipment failures. But the team remained calm and focused, coming together to problem-solve and find creative solutions.

The models were incredible, bringing their unique personalities to the shoot and creating a fun and energetic vibe on set. We captured shots of them lounging on the beach, swimming in the crystal-clear water, and walking along the shoreline. The result was breathtaking footage that truly showcased the beauty of both the models and the location.

As the Director of Photography, I was able to capture the perfect shots, using my creative eye to frame each shot and capture the perfect lighting. I worked closely with the team to ensure that the final product was nothing short of spectacular.

Overall, the filming process for the Loop Swimwear video was an incredible experience. We were able to capture stunning footage, create a fun and energetic atmosphere on set, and bring together a talented team of creatives. We’re thrilled with the final product, and we can’t wait to share it with the world.

Credits

Client: The Loop Swimwear

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Kore Studios

www.KoreStudios.com

Location: Filmed in Thailand

February 24, 2023

JEEZZO Gel Pen Refills Product Video

JEEZZO

Professional promotional commercial video made for JEEZZO gel pen refill capsules.

What We Did

We recently had the opportunity to create a commercial spot video for Jeezzo gel pen refills, and we decided to take a slightly different approach. Instead of featuring people, we focused solely on the product itself and its impressive performance.

The video showcases close-up shots of the Jeezzo gel pen refills, highlighting the sleek design. We used specialized equipment and lighting to capture the intricate details of the pen tip as it glides across the screen, delivering a cool visual experience.

By focusing solely on the product, we were able to highlight the impressive quality and performance of Jeezzo gel pen refills in a way that is both visually stunning and informative. It was a simple way to bring the customer’s attention solely on the product and tell a visual story with special effects and cool transitions.

Beyond the technical challenges – which we always appreciate and love to take on – we were happy with the results. We look forward to producing more product-focused videos in the future.

Credits

Client: Jeezzo

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Bastien Robilliard

www.KoreStudios.com

Location: Filmed in Sydney, Australia.

February 23, 2023

Silver Fern Farms – Recipes

Silver Fern Farms

We created a catalogue of 50 recipe videos for Silver Fern Farms eCommerce platforms in China.

What We Did

Are you ready to sink your teeth into some mouth-watering meat dishes? Well, get your apron on and prepare to be tantalized by Silver Fern Farms recipe videos!

As a video production team, we had the pleasure of working with Silver Fern Farms to create a series of recipe videos showcasing their premium meats. From succulent lamb chops to juicy beef burgers, we wanted to capture the essence of what makes Silver Fern Farms’ products stand out.

Credits

Client: Silver Fern Farms

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Agency: The Silk Initiative

www.TheSilkInititive.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Bastien Robilliard

www.BastienRobilliard.com

Location: Filmed in Shanghai, China

To achieve this, we carefully crafted each video to highlight the unique qualities of the meat. We used close-up shots to showcase the marbling and texture of the meat, while also incorporating wider shots to showcase the cooking process and end result.

We also wanted to make sure that the videos were easy to follow and replicable for viewers at home. So, we made sure to break down each step of the recipe in a clear and concise manner, while also adding some fun and engaging animations to keep things interesting.

One of our favorite videos was the slow-cooked beef brisket recipe. We used a combination of time-lapse footage and slow-motion shots to capture the lengthy cooking process, while also adding in some stunning overhead shots of the finished product.

Overall, we’re thrilled with how the Silver Fern Farms recipe videos turned out. Not only did we have a blast creating them, but we also got to showcase some truly delicious dishes that anyone can make at home.

So, if you’re looking for some inspiration in the kitchen, be sure to check out the Silver Fern Farms recipe videos. Trust us, your taste buds will thank you!

February 22, 2023

Volvo Bauma Documentary Video Series

Volvo Construction Equipment

Documentary interview series for the Bauma Exhibition in Shanghai

What We Did

I’ve got some exciting news for you today. I recently had the pleasure of working on a customer stories documentary for Volvo Construction Equipment, and let me tell you, it was a blast!

There’s something truly special about being able to showcase real people and their experiences with a product or brand. It’s authentic, relatable, and gives viewers a glimpse into what they can expect when they choose Volvo for their construction equipment needs.

We interviewed a variety of Volvo customers, from small business owners to large-scale contractors, and their stories were truly inspiring. We heard about the challenges they faced on job sites, and how Volvo equipment helped them overcome those challenges and complete their projects with ease.

Credits

Client: Volvo Construction Equipment

Purpose: Bauma Tradefair

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Bastien Robilliard

www.bastienrobilliard.com

Location: Filmed in China (Shanghai, Nantong and Chengdu)

One story, in particular, stood out to me. We spoke with a construction business based in Sichuan, where after the disastrous earthquake that shook the region, they dispatched several of their excavators to help rescue trapped people.

Hearing about this human story and how Volvo was a part of that legacy was heartwarming. It really highlighted the importance of quality and reliability when it comes to construction equipment, and how Volvo delivers on both of those fronts.

Overall, it was an incredible experience working on this project, and I’m so proud of the final result. If you’re looking for a documentary that showcases real people and the impact Volvo Construction Equipment has had on their lives, look no further. This is the one for you!

Thanks for reading, and I hope to work with you soon on your next video production project.

February 21, 2023

OSRAM Lighting – Customer Story

OSRAM Lighting

I filmed this customer story for OSRAM lighting, telling the story of their products installed in the Hangzhou Hospital

What We Did

As a video production team, we were thrilled to take on this project and bring the amazing work of OSRAM Lighting to life on camera. We packed up our equipment and headed to Hangzhou Hospital, excited to see the transformation that had taken place.

Upon arrival, we were immediately struck by the warm and welcoming atmosphere that the new lighting system had created. The hospital staff greeted us with open arms and were eager to share their experiences with the new lighting.

We spent several days filming, capturing the hospital in all its glory. We filmed the hospital staff in action, as they went about their daily routines, and we interviewed the Director of the hospital who had firsthand experience with the new lighting system.

One of the highlights of the filming was getting to see the impact that the new lighting had on the patients. We saw firsthand how the warm and welcoming atmosphere created by the new lighting helped to put them at ease and make them feel more comfortable during their stay – even though we do not show the patients on screen.

Of course, filming in a hospital can be challenging, with patients coming and going and staff needing to attend to their duties. But we were impressed by the professionalism of the hospital staff and their willingness to work with us to make the filming process as smooth as possible.

After several days of filming, we wrapped up and headed back to our studio to begin the editing process. We were excited to take all of the footage we had captured and turn it into a compelling and engaging video that would showcase the incredible work of OSRAM Lighting.

Overall, the filming of the OSRAM Lighting customer story at Hangzhou Hospital was an unforgettable experience. We were honored to be a part of telling this inspiring story and were blown away by the impact that the new lighting system had on the hospital and its patients. We hope that our video will help to spread the word about the amazing work that OSRAM Lighting is doing to create a brighter future for us all.

Credits

Client: OSRAM Lighting

Agency: Fotogloria

www.fotogloria.de

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Kore Studios

www.KoreStudios.com

Location: Filmed in Hangzhou, China

February 20, 2023

GeorgFischer Corporate Video

GF+ Corporate Client Video

Corporate and industrial video to tell the story of the cooperation between GerogFischer and Volvo automotive in Shanghai.

We recently had the opportunity to work with Georg Fischer casting solutions on a video about their partnership with Volvo to produce high-quality car parts. As a video production team, we were excited to showcase the intricate process behind the production of these essential components.

The video takes viewers on a behind-the-scenes journey of the casting process, from the design stage to the final product. We see how Georg Fischer’s state-of-the-art technology and skilled team work together to create parts that meet Volvo’s exacting standards for safety and performance.

One of the things that impressed us most about Georg Fischer was their attention to detail. They take a holistic approach to the casting process, ensuring that every aspect of production is optimized for quality and efficiency. From the use of sustainable materials to the implementation of cutting-edge automation, Georg Fischer is leading the way in the world of casting solutions.

Our goal with this video was to not only highlight Georg Fischer’s impressive capabilities but also to showcase their partnership with Volvo. By working closely with the automaker, Georg Fischer is able to produce parts that are not only functional but also aesthetically pleasing. We used a mix of cinematic shots and close-ups to give viewers a sense of the precision and craftsmanship that goes into every part.

Overall, we’re incredibly proud of the final product and grateful for the opportunity to work with such a forward-thinking company. Georg Fischer’s dedication to innovation and quality is truly inspiring, and we hope this video gives viewers a newfound appreciation for the intricate process behind the car parts that keep us all moving.

Thanks for taking the time to learn about our latest project with Georg Fischer casting solutions. We hope you’ll check out the video and see for yourself what makes this company so special.

Credits

Client: GeorgFischer

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Kore Studios

www.KoreStudios.com

Location: Filmed in Shanghai, China

February 19, 2023

Porsche – Smart Repairs Videos

Porsche – Smart Repairs

Over two days of filming we created four final mini-videos to showoff some of Porsche After Sales smart repair services.

What We Did

As the world-renowned Porsche brand expands its reach to China, it is only fitting that their after-sales services provide the same level of excellence that their cars are known for. That’s why we were thrilled when Porsche China After Sales approached us to film their mechanics performing smart repairs.

We understand that when it comes to luxury car brands, attention to detail is paramount. Our team of experienced videographers and editors worked tirelessly to ensure that every angle, movement, and gesture was captured with precision and clarity. We know that every Porsche owner expects nothing less than perfection, and we made sure that every shot reflected that same level of precision.

Credits

Client: Porsche China – After Sales Services

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Bastien Robilliard

www.bastienrobilliard.com

Location: Filmed at Porsche Service Center in Shanghai

Our creative approach emphasized the skill and expertise of Porsche China’s mechanics, highlighting their attention to detail and commitment to quality. We used state-of-the-art equipment to capture every aspect of the smart repair process, from assessing the damage to carefully buffing out any imperfections. Our goal was to create a video that not only showcased the mechanics’ abilities but also conveyed the level of care that Porsche China puts into every repair.

Through the lens of our cameras, we saw firsthand the pride and dedication that Porsche China’s mechanics bring to their work. We were impressed by their knowledge and expertise, and it was an honor to be able to capture their skills on camera.

Overall, our team is proud of the work we accomplished with Porsche China After Sales. By showcasing their mechanics’ skill and dedication, we helped to solidify the brand’s reputation for excellence and demonstrate their commitment to providing the highest level of service to their valued customers. We look forward to continuing to work with Porsche China in the future, helping them to bring their brand to life through the power of video.

About Porsche After-Sales:

Porsche after sales is a division of the company that is dedicated to providing unparalleled support and service to Porsche owners. From routine maintenance and repairs to advanced diagnostics and customization, Porsche after sales offers a wide range of services designed to keep drivers on the road and their cars performing at their best. With a team of highly skilled mechanics and technicians, Porsche after sales is committed to providing the highest level of quality and expertise, ensuring that every customer’s needs are met with professionalism and care. Whether it’s a minor repair or a major overhaul, Porsche after sales understands the importance of keeping Porsche owners happy and satisfied, and they work tirelessly to achieve this goal every day. For anyone who values the very best in automotive service and support, Porsche after sales is the obvious choice.

February 1, 2023

New York University in Shanghai

NYU Student Interviews

A series of interviews of English language students at NYU Shanghai

About NYU

NYU Shanghai is a branch of New York University located in China’s largest city. It was established in 2012 and is the first Sino-American research university with independent legal status in China. The university offers undergraduate and graduate programs in a range of fields, including business, engineering, humanities, and social sciences. With a diverse student body representing over 70 countries and regions, NYU Shanghai provides a unique global education experience that prepares students for careers in an increasingly interconnected world. The university is also known for its commitment to research and innovation, with state-of-the-art facilities and collaborations with leading institutions and companies around the world.

Credits

Client: New York University in Shanghai

Director of Photography: Philippe Roy

www.Philippe-Roy.com

Production House: Kore Studios

www.KoreStudios.com

Editing: Bastien Robilliard

www.bastienrobilliard.com

Location: Filmed in Shanghai

What We Did

As the crew arrived at the studio, they were greeted by a team from NYU who had arranged for several students to be interviewed for the video. The crew quickly set up the lighting and cameras, making sure everything was in place for the first interviewee.

The interviews were designed to capture the experiences of NYU students in Shanghai, so the crew had prepared a set of questions that would prompt the students to reflect on their time in the city. The questions ranged from practical matters such as housing and transportation to more personal topics like cultural differences and language barriers.

The students were excited to participate in the video and shared their stories with enthusiasm. A big part of our role was to reassure them as they fought through some nervous moments in front of the cameras and crew. As the crew filmed each interview, they made sure to capture a variety of shots and angles, including close-ups of the students’ faces as they spoke and wider shots.

We settled on filming the interviews on a black background to really have the attention focused on them, but to also humanise them to the viewers.

Throughout the day, the crew worked efficiently, moving from one interview to the next with a minimum of fuss. They were careful to make sure that each interviewee felt comfortable and relaxed, and they took breaks when needed to ensure that everyone stayed energized and focused.

By the end of the day, the crew had captured hours of footage that would need to be edited down into a cohesive and engaging video. But as they packed up their equipment and said goodbye to the NYU team, they felt confident that they had successfully documented the unique experiences of NYU students in Shanghai.

Silver Fern Farms

Branding video for Silver Fern Farms to showcase their meats available on eCommerce platforms all across China.

What We Did

Credits

Westin Hotels & Resorts

Lifestyle branding video to showcase a healthy lifestyle and work-life balance for Westin Hotels & Resort guests.

What We Did

Credits

The Loop

Lifestyle fashion video production to showcase The Loop Swimwear’s collection.

What We Did

Credits

JEEZZO

Professional promotional commercial video made for JEEZZO gel pen refill capsules.

What We Did

Credits

Silver Fern Farms

We created a catalogue of 50 recipe videos for Silver Fern Farms eCommerce platforms in China.

What We Did

Credits

Volvo Construction Equipment

Documentary interview series for the Bauma Exhibition in Shanghai

What We Did

Credits

OSRAM Lighting

I filmed this customer story for OSRAM lighting, telling the story of their products installed in the Hangzhou Hospital

What We Did

Credits

GF+ Corporate Client Video

Corporate and industrial video to tell the story of the cooperation between GerogFischer and Volvo automotive in Shanghai.

Credits

Porsche – Smart Repairs

Over two days of filming we created four final mini-videos to showoff some of Porsche After Sales smart repair services.

What We Did

Credits

About Porsche After-Sales:

NYU Student Interviews

A series of interviews of English language students at NYU Shanghai

About NYU

Credits

What We Did

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