Though lifestyle images are the smaller part of most of our shoots, they play an equally important role to the other images we create for each and every hotel.

This is all about the guest experience, where we can showcase specific scenarios for your guests. It might be a family jumping into the swimming pool, a couple having a romantic dinner, or someone taking advantage of the hotel fitness centre.

To create these images we can work with professional models as well as staff acting as guests. We enroll the help and support of a hair and make-up stylist as well as a wardrobe stylist. For many of our assignments with Marriott brand owners of Premium hotels, the look of the models in front of the camera is extremely important, so we spend more time on these images to make sure they are just right.

A good example of this is the work we did with Westin Hotels in Asia who wanted to create 3 short videos to showcase their lifestyle philosophy with hotels geared towards wellness and fitness. Scroll to the bottom of the page for one of those videos, or visit the video project page here.

An important element I look to capture on every assignment is the destination. In most cases, guests are coming to your property as part of a desire to travel, to explore and to experience. What’s interesting to do near your property? Are there any cultural festivals? Sites to visit? Or activities to participate in?